A Time For Resiliency
It’s hard to imagine a more challenging time for retailers. Their customers’ steady migrationto online purchasinghas dramatically accelerated due to the COVID-19 pandemic. Keeping those customers means keeping them satisfied, and retailers are finding they can’t do that alone. Since the complexities of e-commerce are intense, retailers areincreasingly relying on expertsin the field. That reliance has put companies like XPO Logistics in the spotlight, providing us an excellent opportunity toshareour experience as retailers face consumers’ changing expectations.
Fulfillment specialists live and breathe seasonal peaks, and we’ve been in peak mode since shortly after the pandemic began. Consumers working from home and limiting their outside activitieshave created huge spikes in demand for such products as office electronics, home improvement supplies and workout equipment.With the approach of the holiday season—coming amid the pandemic to create the mother of all peaks—we certainly have our work cut out for us. That’s where our technology comes in.
It would be impossible to scale that monster peak without the advances in logistics automation we’ve helped pioneer.